Transformers has become a trend among children in Malaysia, thus, in conjunction with a launching of a new transformers new action figures by Hasbro, they have decided to host the launch event in Malaysia. In addition to that, the purpose of this corporate event is also to celebrate the 30th anniversary of Hasbro hosting Transformers Expo around Asia.

This highly anticipated Hasbro Transformers Expo Malaysia was first launched on November 24, 2013 and it was the first ever for  Hasbro’s Transformers to celebrate its 30th Anniversary Transformers Expo in Asia held in Arena of Stars, Resorts World, Genting Highland, Malaysia from 31 Jan 2014 – 16 Feb 2014. The event was organised by Target Exposition Sdn. Bhd. in collaboration with Hasbro Incorporated, the sponsors and the Malaysia Ministry of Tourism and Culture, Toshiba and Chevrolet.

Transformers Expo Malaysia was held in Malaysia in conjunction of Visit Malaysia Year 2014 and over 50,000 tickets were sold out for this largest expo in Asia. Unlike any Transformers exhibition before, for 2014, Malaysian artists had created the figurine of Optimus Prime with the size that reached almost 7-metre tall and the figurine of Bumblebee with the size of 5.4-metre tall as the exclusive highlight of the expo. Another highlights at the Transformers Expo Malaysia was the showcase of more than 1,520 limited edition Transformers figurines. The Transformers Expo Malaysia has attracted press from major newspapers, magazines, radio station and TV as well as the Transfans Malaysia, also known as the Malaysian Transformers Fandom Group.    

Tickets are priced at RM45 for children aged between 4 and 10, as well as senior citizens aged 60 and above. Adults will be charged RM55, while a family of two adults and two children can choose for the RM180 Family Package.

Transformers Expo Malaysia also offered a large variety of merchandises for Transformers toys collectors which includes special edition toys, premium items and the new Transformers 30th Anniversary merchandises.    

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